Logo/Brand Identity

One of my most recent projects was a design create for a restaurant looking for a new aesthetic/brand identity. It was for a local restaurant in Greenville, South Carolina called The Indigo. They are an upscale artisan smokehouse, offering uniquely modern take traditional BBQ offerings. They needed help developing the visual identity of the space, menus, web presence, ambiance & vibe.

This design was made in ADOBE Illustrator where I used the concepts of contrast, shape, and text to make an eye catching logo that represented the look of what The Indigo was looking for.